It is also aimed at evaluation of the effectiveness of the provided services and their further improvement.In addition to traditional commercial marketing a new tendency of social marketing is gaining more and more popularity.Tags: Negative Population Growth Essay Scholarship 2013Measures To Protect Environment EssayRubric For Assessment Of The Personal EssayBeauty Therapy Business PlanResearch Paper ObjectivesAttachment Behavior Theory EssaysLanguage Policy Scotland European Union Thesis
Both traditional and innovative approaches to the process of the advertising of the products and services have a place in the world of the contemporary marketing in the healthcare.
The contemporary world is characterized by the abundance of various services and their high competitiveness.
The healthcare domain is not an exception, and there are many medicines and services from many providers, each of whom needs to put efforts in order to assure potential clients that his or her company provides the best products.
There exist many approaches to marketing in the healthcare, which include advertisements, public relations, cooperation with other organizations and patients care (Sciulli and Missien 21).
The other strategy implements the variety of services and requires the use of affordable services with no fixed location, which includes emergency or polyclinic services (Amaria 105).
Finally, the research emphasizes the significance of the price promotion, highlighting that every establishment needs to monitor prices on the market and to provide services of the fair cost (Amaria 106).
The research has also demonstrated that among the criteria that influence the choice of the hospital made by the patient, on a par with the quality of services are also the location of the establishment, its reputation, and equipment.
Thus, it is important for representatives of the healthcare domain to reach for a high quality of provided services since people tend not to endanger their health.
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