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The ad was timely because it aimed to ride the public’s disapproval of President Trump’s US travel ban.While Adolphus was not a Muslim, it reminded viewers that the American heritage has always celebrated diversity.
The performers for its events were stars such as Florida Georgia Line and Thomas Rhett.
Additionally, the area had spaces dedicated for ordering beer, playing corn hole, taking pictures and chatting up Budweiser’s brewmasters. Budweiser’s festivals had about 12,000 to 25,000 attendees per event!
How does Budweiser keep customers coming back for more?
Let’s glance through their recent marketing strategies and campaigns.
’’ resonated with a new, more youthful audience and became not just an industry award winner but also a pop-culture phenomenon. ’’ commercials, developed for Anheuser-Busch by DDB Worldwide Chicago, was simple.
In the initial spot, called ‘‘Whassup True,’’ four male friends, speaking over the phone, greeted one another with the slang phrase ‘‘Whassup?! Having a Bud’’— elicited the response ‘‘True, true,’’ before the conversation escalated into a chorus of ‘‘Whassups?!The brand sponsored the US Olympic Team in 1984 and the recent 2014 Olympics in Brazil.It also became the “official” beer of the FIFA World Cup since 1986 until 2022. At present, Budweiser sponsors 28 NFL teams and was named as the official beer of the NFL, until at least 2022.In fact, when Trump was asked if he influenced the name change of the beer brand, he said, “I think so.They’re so impressed with what our country will become that they decided to do this before the fact.”Not surprisingly, a lot of people were not happy with the rebrand.Budweiser’s Born the Hard Way ad turned heads in the 2016 Super Bowl.The ad featured the life of its Adolphus Busch—the 19th century German refugee—who found the beer brand.Millennials took to social media to mock the name-change.Instagram and Facebook were filled with hundreds of memes and jokes, while Twitter was filled with thousands of mentions and tags.But here’s what Budweiser did absolutely right—it launched its own live events—the Made In America Festival and The Budweiser Country Club.In the Made in America Festival, the brand collaborated with Jay Z’s Roc Nation to attract 80,000 fans!