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A free-flow store layout creates open sight lines throughout the store, so specialty displays and power walls, which we discuss in detail below, are highly visible.
Bed, Bath & Beyond stores are good examples of a loop floor plan.
Loop floor plans work very well with zone merchandising tactics, too, which we discuss in detail below.
With a loop plan, the central part of the store can be set up in a grid or free-flow layout (which we cover below), or even a mix of the two.
However you design it, a loop floor plan surrounds customers with product displays on outer walls, and allows for all types of creative display variations in the center of the store.
Boutiques typically use more creative layouts that allow businesses to highlight different products.
Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought.
In a loop floor plan, the perimeter walls are highly visible and can feature all types of wall and shelving displays.
A loop floor plan provides a great base for combining layouts, too.
Since grid layouts are used in most grocery, big box, and convenience stores, they create a familiar feel to customers.
However, due to this familiarity, they tend to impart a grab-and-go experience.