Business Plan Contents

It’s best to include key information about your business, your goals and the customers you plan to serve.

Your company description should also discuss how your business will stand out from others in the industry and how the products and services you’re providing will be helpful to your target audience.

Power There is enormous variability in the content and organization of business plans.

My preference is 15-20 page documents that are straightforward, easy to understand and not redundant. The only redundancy should be creation of a 1 page, single spaced executive summary of the plan.

A business plan emphasizes what will be done, when, where, how and why it will be done. how a business's products and services create value for customers, the cost structure and the sources of revenue and profit margins.

Business plans are used internally for management and planning and are also used to persuade bankers or venture capitalists to invest money in a venture.

It should summarize what you expect your business to accomplish.

Since it’s meant to highlight what you intend to discuss in the rest of the plan, the Small Business Administration suggests that you write this section last. It reveals the company’s mission statement, along with a short description of its products and services.

Ideally, your market analysis will show that you know the ins and outs of the industry and the specific market you’re planning to enter.

In that section, you’ll need to use data and statistics to talk about where the market has been, where it’s expected to go and how your company will fit into it.


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