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For many entrepreneurs, developing a business plan is the first step in the process of deciding whether to actually start a business.
Including all required components, clearly stated and thoughtfully presented, can become the "perfect" business plan for you.
So a solid business plan should be a blueprint for a successful business.
It should flesh out strategic plans, develop marketing and sales plans, create the foundation for smooth operations, and maybe--just maybe--convince a lender or investor to jump on board.
Develop a strong market analysis, including information on the competitive challenges you face.
Understand that even those readers who may have intimate knowledge of your market, want to feel comfortable that you have similar knowledge.