It creates the image that your marketing will convey through customer relations, business development and advertising.
It provides the vision of the founders of the company in a concise statement that creates company culture and customer interaction, and can be interpreted into print and graphics.
This may seem somewhat trivial and meaningless but many seasoned entrepreneurs find it difficult to define those who buy from them.
Many state "my customers include anyone who buys my product".
Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.
THE MISSION STATEMENT: A mission statement is what separates one business from all others within the same industry. In generally, the mission statement answers who you are, what you do, and where you plan to be in the future.Whichever method you plan to use, it is imperative that you have a clear understanding and focus on who your customers are or will be.Below illustrates the mission statement for Deluxe Checks.An executive summary is approximately one page long and briefly outlines the main points of the business plan.It is used as a stand-alone summary that can be presented to potential investors, partners, service providers and customers to give them an idea of what the company does, how it operates, its expectations and its needs.(Source: annual report) What consumer need is Otis Elevator satisfying?The need is certainly implied in their mission statement and they do not attempt to prove the need exists.Below identifies the two main components which are necessary in developing a mission statement. - DEFINING WHAT BUSINESS YOUR ORGANIZATION IS REALLY IN: At first, this may seem an easy task.1) Defining what business your organization is really in; 2) Defining your long-term objectives. For existing businesses and aspiring entrepreneurs, however, defining what business they are really in or plan to be in is one of the most painstaking chores they'll ever experience.Answering this question is the first step in creating your mission statement. The next step in developing the mission statement is to identify your customers?Who are your customers or who do you expect your customer will be?