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If you don't receive specific guidance, focus your presentation on the following key points: Slides 1-3 By following this general outline and focusing on the most important information, you'll answer most of the investors' questions and give them the details they need to make a decision.
Again, the most common concept is this 20 or 30 page-long document that you prepare to demonstrate that the founding team has the right mindset to venture into a new opportunity.
If you are a startup, especially a tech startup, then you might find some similarities between this concept and that of a 'pitch deck template.' The pitch deck, in the end, is the modern, simpler version of the traditional business plan.
Once you've created the presentation, practice presenting it to ensure that you appear polished and professional come presentation day.
Again, keep time limits in mind, and respect the investors' time.
8- Marketing Plan or Go-To-Market Plan Defining a marketing strategy early on is very hard, but it's important to note the first and second plans the company intends to experiment with.
Summarize two or three core customer acquisition and growth strategies and a basic overview of how you plan to implement them. 10- Financial Plan The financial plan should be a detailed 12 month projection of the business cash flow, and a simpler 4-5 year projection.It's usually made up of a general description of the organization, its function, and its objectives.The vision, on the other hand, talks about what the company aspires to be in the future.Now, Eric Ries' Lean Startup movement revolves around skipping the step of developing a business plan and jumping directly into experimentation, and I absolutely agree with this.I have written a couple in my lifetime, for companies that I have started.When our company raised its initial 0,000 funding, no investor ever requested a business plan; sophisticated angel investors and VCs understand that in many cases, this document is just a formality and a big waste of time.Still, a business plan is still a fantastic exercise to: TLDR; don't make one unless someone asks you for it.5- SWOT analysis The Strength-Weaknesses-Opportunites-Threats summary is a famous exercise used in business to assess the state of the industry, the market, and the competitor environment.We have a SWOT analysis template that you can try out here.Let's revisit the typical structure of a business plan:1- Cover Page and Table of Contents Not a lot to add here.2- Executive Summary The Executive Summary is usually a one-page summary of the contents of the business plan; as I mentioned above, some business plans only consist of this section.3- Mission and Vision Statement A mission statement summarizes a company's purpose in one or two paragraphs: why it exists.