Marketing and advertising agencies It's easy for agencies to make bold claims about getting customers more leads, engagement, and customers. Case studies prove that they can deliver the results they promise, making it more likely businesses will give them a chance.Australian advertising agency Smart combines beautiful imagery with measurable results in its case study for the Whitsunday Apartments on Hamilton Island.Case studies usually follow a typical story structure, which means they have a beginning, middle, and end.
They typically include the problem the customer was facing before they used your product or service, and how you helped overcome that problem.
On this page, we’re here to talk about business case studies – what they are, why business professionals use them, and how to write your own.
(It helps businesses do what the government says they have to!
) Industrial and manufacturing Industrial and manufacturing companies sell some of the most expensive (and complex) products around.
Case studies can also use them during the meeting to close the sale.
A lot of B2B marketers tend to focus on product specifications and other statistics.
This brings credibility to your marketing materials – your product does what it says it will.
Finances and accounting Accounting equals money: something that matters (and matters a LOT! There’s also that pesky business of making sure your company meets government regulations when filing taxes.
This could include highlighting a specific product or feature, and also the results it can bring your future customers.
By examining a real-life example, potential customers get to see proven results.