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An Executive Summary is the first and most critical part of the success of the business plan.
You do this by presenting a concise, 1-sentence outline of the following information: A “big idea” statement that introduces why your company exists, what it does for your customers, and why it matters.
A brief description of your company’s products or services, with a special emphasis on what makes them unique.
As is the case with most big projects, crafting a business plan is one of those things that takes an incredible amount of diligence and no shortage of courage.
After all, your business idea is probably more than just some passionless money-making ploy — it’s your dream that you’re getting ready to lay bare for the world to scrutinize! If you approach this with a firm understanding of what key information to include in each section of your business plan and know how each section works together to form a cohesive, compelling, and — above all — persuasive whole, it will make the writing process a whole lot less daunting.
It will help you to start out on the right foot, stay focused, get financing, manage your growth, and more.
Not every Business Plan will be the exactly same, but every Plan should incorporate several key elements.
It also includes an analysis of your customers and competition.
Don't try to get creative when writing this section.
A business plan can take many forms, depending on the venture.
A four-person management consulting firm may produce a leaner plan focused on service expertise and industry experience compared to a 20-employee widget maker, which would also have to describe products, manufacturing techniques, competitive forces and marketing needs, among other details.