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A solid location is key to attracting new customers and keeping them coming back.
An executive summary serves as your plan’s overview.
Think of the summary as a clear, concise preview for the reader of what’s to come.
You want to start by making sure you have your digital channels up and running. You also might want to offer discounted services or packaged/bundled services to first-time or returning customers.
You’ll need to determine the legal structure of your business, which is also referred to as a business entity.
Here’s what it should include: A marketing plan should start with a positioning statement which explains how you want customers to perceive your brand.
To write a strong positioning statement, include the following: Your target market is the group of people that are most suited to your products and services.You don’t want to run out of product or overpay in a rush.A salon marketing plan will help you increase brand visibility when you first open up your doors, as well as acquire new customers and retain current ones.You’ll also want a comforting environment so your patrons enjoy being there and want to come back.Writing these down will help you live them out later on.You should also plan out your business’s organizational structure and how many team members you plan to start with.Write out who is on your management team and the rest of your personnel needs.A concept salon may be a salon that exclusively cuts kids’ hair or only does blowouts.If you specialize in a certain cut or you plan to be more upscale vs.everyday, write out how your salon fits into one of these categories.Your salon’s location is also part the description.