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that your idea for a business is not just a dream but can be a viable reality.Entrepreneurs are by nature confident, positive, can-do people.For many entrepreneurs, developing a business plan is the first step in the process of deciding whether to actually start a business.
Those who invest in your business, or you alone where you don't have investors, will want to ensure that the business succeeds.
You don't need to provide all of the details in the introduction of your business proposal, but the overview should be clear and factual.
Be aware that this is the second aspect of your plan to be read by the potential investor.
They might not be quite as convinced as you are about your business opportunity.
Coming right after your executive summary, it sets the tone of your plan.
Your introduction should consist of two or three pages outlining the business from a management perspective.In the introduction, you are trying to answer a series of questions, and you can use the following as a template: Your business proposal introduction should briefly cover what you hope to achieve with your business and your vision of how it will work.For example, the business plan for a coffee shop could discuss how market forces have currently made specialty coffee outlets extremely popular.Without going into the full details, you can talk about the business structure and its objectives, your target market, the unique selling point, profit forecast, and when you expect to reach profitability.The introduction to your business plan differs from the executive summary in that, without going into detail, it gives a general overview of your proposal.The ultimate aim of your business proposal introduction is to answer the investor's core question: is this business going to be profitable, and will I get a return on my investment?If you need help with putting together a business proposal, you can post your job on Up Counsel's marketplace.Does a business plan make startup success inevitable? But great planning often means the difference between success and failure.Where your entrepreneurial dreams are concerned, you should do everything possible to set the stage for success. That's because many aspiring entrepreneurs see a business plan as simply a tool--filled with strategies and projections and hyperbole--that will convince lenders or investors the business makes sense.After all, some entrepreneurs succeed without writing a business plan.With great timing, solid business skills, entrepreneurial drive, and a little luck, some founders build thriving businesses without creating even an informal business plan.