Marketing Plan For A Business

Put your ideas, goals and strategies into a written report.End that report with a series of key steps you plan to take to achieve your goals.Having a written marketing plan is a must for your restaurant.

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For each step, leave space to record your notes and observations as the plan is implemented.

That way you can learn from successes and failures.

Some questions you might ask the group might be: The brainstorming process should be open and all ideas are welcome. The perfect place to start forming the actual plan is an internet search of other restaurants’ marketing strategies.

Write everything down and try not to restrict anyone’s input. You can check out Mplan’s sample restaurant marketing plan to get some initial ideas.

The ‘Four P’s’ stand for (P)rice, (P)roduct, (P)romotion, and (P)lace.

This model will help you identify the key strategic elements of your brand.

If you’ve been in business for a while, this model will be useful as a revision and refinement of your marketing plan.

Again, draw up a customized diagram, based on something like this, to visualize the four P’s specific to your restaurant.

Make the steps as specific as possible, so that when it comes to implementing and evaluating them there won’t be room for misinterpretation.

For example, a bad step description would simply say ‘complete print marketing campaign.’ A good step description would read as follows: Include a series of steps like this in the first or last section of your marketing plan, so they’re easy to find.


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