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These airlines are in tough competition with each other to offer value for money to attract the maximum number of customers.
Customers looking for a budget airline deal, with no frills attached will select the deal which offers them good value for money.
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The target audience for both the business is same to a great extent.
For example: Supermarkets competiting in a particular region.
To ultimate aim of every business is to attract more and more customers.
Competition exists in the market in terms of price, quality, features and offerings etc.