Old Spice Case Study Using Social Media To Revitalise A Brand

Old Spice Case Study Using Social Media To Revitalise A Brand-84
Organization/background: The Old Spice products were manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz.

Organization/background: The Old Spice products were manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz.

Tags: Health AssignmentsEssay Outline About TechnologyObjectives Goals EssayDissertation Proposal LayoutDiscuss Francis Bacon As An EssayistDoctoral Dissertation Defense VideoEssays On Plagiarism Consequences

The approach was certainly quantity over quality which social media advocates will recognise.

Don’t wait for your post to be perfect before hitting the publish button because it never will be.

In June of 1990, Procter & Gamble purchased the Old Spice product line and now offers a full line of men’s care products, including anti-perspirant, deodorant, body wash, body spray, bar soap, shave gel, and fragrances. Business need or problem: Old Spice first launched its body wash in 2003.

As the product category grew in popularity, so too did the competition and by 2006, Old Spice was falling in the ranks.

One of the writers behind the Old Spice campaign Jason Bagley said.

Essay Personal Image - Old Spice Case Study Using Social Media To Revitalise A Brand

“.” The marketing team responded personally to tweets with custom You Tube videos, this both surprised and amazed the global audience.I don’t know about you but sometimes you see a funny ad on TV and you have to wait for it to be replayed to view it again.Publishing on-line as well as off-line makes it searchable and able to be viewed on demand. If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers.Following the launch of the ad campaign, the company’s sales more than doubled, their website traffic increased by 300%, the Old Spice You Tube channel became the #1 Most Viewed Sponsored You Tube Channel, and Old Spice became the #1 body wash brand for men.What actually happened: Following the viral success of the original “The Man Your Man Could Smell Like” ad, Wieden Kennedy wanted to find a way to maintain the momentum and keep the conversation going.Since its initial launch, the original You Tube ad has been viewed over 45 million times, and is the recipient of the 2010 Cannes Lions Film Grand Prix award and Primetime Emmy Award for Outstanding Commercial.The colossal success of the “The Man Your Man Could Smell Like” ad gave rise to an ongoing social media campaign, which bolstered the company to explosive success.This produced a lot of “Buzz” online and negative comment (viewers “loved” Isaiah Mustafa the original old spice guy) that continued to drive the viral conversation with the original “Old Spice Guy of course winning the competition.I have found negative headlines to produce much better responses than the positive angle eg “30 Things You Should Not Share on Social Media” What impressed you about this campaign?Their solution was the Response Campaign, in which the Old Spice Guy would respond to questions submitted by fans through a variety of social media channels, including Facebook and Twitter, through a series of You Tube videos.In less than three days, Wieden Kennedy filmed over 180 video responses to questions from fans and celebrities, and then posted them on You Tube.

SHOW COMMENTS

Comments Old Spice Case Study Using Social Media To Revitalise A Brand

  • Case Study Old Spice Response Campaign -
    Reply

    Case Study Old Spice Response Campaign. In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line, and getting referenced by many celebrity fans.…

  • Assessment 1 Old Spice Case Study
    Reply

    Spice to remain youthful, it is also recommended that Old Spice place advertising emphasis on Showtime body wash. This recommendation caters to a growing trend as 58% of 18-34 year olds prefer using body wash over bar soap. Social media was a catalyst for growth in the previous Swagger campaign therefore it is…

  • How Old Spice Swaggerized Their Brand And Men Everywhere
    Reply

    Today Old Spice is one of the most popular deodorant and body wash brands for men of all ages, but that wasn’t always the case. On the shelves since 1938, Old Spice had long been associated with.…

  • Social Media case study Old Spice - SlideShare
    Reply

    Social Media case study Old Spice 1. Social Media Campaign Case Study OLD SPICE By Kaïs Alibenali and Joséphine LIPP 2. Old Spice on Twitter 3. Old Spice on Facebook 4. Old Spice on Youtube 5. Old Spice Website 6.…

  • Can social media be used to revitalize faded brands? a case.
    Reply

    This study examined Procter & Gamble’s attempts at the use of social media in revitalizing the Old Spice brand of products. Old Spice, which had witnessed declined sales and market share, was observed to transform and become ranked among P&G’s super brands by the conclusion of the social media campaign.…

  • Case Study on Successful Viral Marketing Of OldSpice
    Reply

    Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more. OLD SPICE – is a leading American brand of grooming products for males. Procter & Gamble acquired the brand in 1990 from Shulton, Inc. which was the original producer of Old Spice.…

  • Research and Markets Old Spice Case Study Using Social.
    Reply

    This case study looks at how two male personal care brands Old Spice and King of Shaves have effectively used social media to drive sales and create a buzz about their brand.…

  • Social Media Marketing Lessons from the Old Spice Campaign.
    Reply

    The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.…

The Latest from hot-com.ru ©