Persuasive Essay Conclusion Structure

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The conclusion to an essay is the most purely rhetorical part of the entire piece.

By “rhetorical”, we mean a conclusion’s (and indeed the entire essay’s) ability to convince or persuade the reader of certain outlooks or arguments.

The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.

More importantly, your rhetorical skills can make a huge difference to whether your reader actually buys your argument. It’s true that the excessive use of rhetorical flourishes can rub your reader up the wrong way.

And, you need to somehow recap all your central points without simply repeating yourself. We explain it all in more depth below – read on for our tips on how to conclude an essay effectively. It’s a question that seems, on the face of it, to have a perfectly simple answer.

It’s the paragraph (or so) at the end of your essay where you bring your essay to a stop by recapping your central arguments, right? If we asked you to list a few synonyms for an essay conclusion, we’re willing to bet you’d come up with a few words or phrases like “recap”, “summary”, “restatement of your thesis”, and so on.Is it connected to a sewer or does it use a septic tank?If the buyer is going to sign on the dotted line when it’s all done, you’re going to have to provide convincing answers to all of these questions.If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.And those are the last things you want your reader to take away from reading your essay!"How you phrase, structure, and present arguments in your essay conclusion can make the difference between winning over a sceptical audience and leaving them unmoved – which could easily make a difference to your overall grade." So what does all this have to do with how you conclude an essay?This can all seem a bit abstract when we’re dealing with essay writing, so let’s try an analogy.Let’s imagine you’re delivering a sales pitch for a property company.That company is trying to sell waterfront properties in a desirable holiday location – the Caribbean, say.Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.But your customers will also want to know other details: can they let the property while they’re not using it, for example?

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