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You have to convince your reader that investing with you will make them feel worthy. Tip # 2: Do Not Waste Words This can also be explained in terms of size of the executive summary.Your executive summary does not need to be very lengthy.Lenders, investors, managers and especially executives and CEOs do not have time to spare and are really busy.
CEO of Katy, Pablo Bonjour, states that perhaps, executive summary is the only thing that many people prefer reading in many cases.
He further adds that if they find it effective and good enough, they would prefer reading the rest of the business plan, otherwise they will not.
Not only used for business plans, you can use executive summaries even for investment proposals.
It just summarizes the reason why you are writing the plan.
You need to remember that the purpose of the executive summary is to deliver hard sell.
This is why you must use a salesy and actionable pitch.Students provide it in the beginning of the report and business owners provide it in the beginning of the business plan.But it is one of the main aspects in the business plan nonetheless.With many business owners forming new ideas, the need of executive summaries is growing.This is why executive summary templates for business plans are readily available nowadays, for your ease.It is rare for busy people to read the entire business plan report.If you are showing your business plan to investors, they will only be interested in reading the summarized version because the analysis would be of no use to them.Read this article to explore more about executive summaries in detail and its templates.An executive summary is a non-technical summarized version of what is presented in the document.It clearly tells the readers what you really want and why you are writing it.Since it is a doorway to your business plan, it needs to be written in a way that it grabs the attention of the readers.