Social Psychology Research Proposal

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For instance, if half of a class of students is told that research concerning attraction between people has demonstrated that “opposites attract,” and if the other half is told that research has demonstrated that “birds of a feather flock together,” most of the students in both groups will report believing that the outcome is true and that they would have predicted the outcome before they had heard about it.It is this complexity—at least for me—that makes studying people so interesting and fun.One important aspect of using an empirical approach to understand social behavior is that the concepts of interest must be measured (Figure 1.7, “The Operational Definition”).” and respond to each statement with either “True” or “False.” Based on your past observations of people’s behavior, along with your own common sense, you will likely have answers to each of the questions on the quiz. Would you be willing to bet that all, or even most, of your answers have been shown to be correct by scientific research?If you are like most people, you will get at least some of these answers wrong.Social psychologists publish their research in scientific journals, and your instructor may require you to read some of these research articles.The most important social psychology journals are listed in “Social Psychology Journals.” If you are asked to do a literature search on research in social psychology, you should look for articles from these journals. The research articles in these journals are likely to be available in your college or university library.For example, an operational definition of Sarah’s liking for Robert might involve asking her to complete the following measure: The operational definition would be the average of her responses across the three questions.Because each question assesses the attitude differently, and yet each question should nevertheless measure Sarah’s attitude toward Robert in some way, the average of the three questions will generally be a better measure than would any one question on its own.If we are interested in learning how much Sarah likes Robert, then we need to have a measure of her liking for him.But how, exactly, should we measure the broad idea of “liking”?


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