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Here are a few general tips: No two businesses are alike so there's no real standard for developing a strategic plan.However, you can expect to include the following content: You want the reader to quickly grasp the mission of your company, its values, issues and goals and key strategies to reach goals.
This guide sets out the basics of the strategic planning process.
It explains how to go about drawing up a strategic plan, it highlights some important issues to bear in mind and it shows how to turn from planning to implementation.
The purpose of strategic planning is to set your overall goals for your business and to develop a plan to achieve them.
It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.
It will help you prepare a realistic vision for the future of your business and in doing so can maximise your business' potential for growth.
A strategic plan should not be confused with a business plan.
A business plan is about setting short- or mid-term goals and defining the steps necessary to achieve them.
A strategic plan is typically focused on a business' mid- to long-term goals and explains the basic strategies for achieving them.
Be sure that you clearly identify issues that you want to tackle.
List your overall strategies, such as gaining market share and the specific tactics that will help you get there.